It is absolutely frustrating when your business website goes down. And it's unfortunate if your web consultant has caused it. At onthemark we strive to ensure things like this don't happen. Many times it's the small details that prevent a catastrophe so we are thorough when it comes to a client's website and domain hosting statuses.
We've had the pleasure of working with Red Leaf Organic Coffee over the past months. We love when our clients recognize the important of marketing and expect a return on investment, because of an appreciation for the power of marketing. Earlier this year we began an upgrade to their website and very soon a shopping cart will be added for online sales.
Is updating or changing content on your website an ordeal? If you were one of the early online adopters and you haven't updated your website over the past five to ten years, you may be ready for an easier way to make content changes. It may be time to explore the various content management system (CMS) options available. Take advantage of the latest tools to not only make your site easier to update but also improve your organic search rankings and overall web presence.
The Art Renaissance Team or ART for short, is a fundraising committee of the Longview Public Service Group, a nonprofit organization. ART is dedicated to bringing world class art to our community and the group will start on a Chihuly art piece specifically designed for Longview. What? A Chihuly in Longview? You must be kidding! Oh no, the group is quite serious.
If you missed our PeepShow 2014 at the Chamber's 2014 Building Bridges tradeshow, we've loaded the full version up on our YouTube channel. Music, missing from the show version because of the large crowd background sounds in the exhibit hall, was added to this final cut.
onthemark is going to have a 'peep' of a time at this year's Building Bridges Business Showcase sponsored by the Kelso Longview Chamber of Commerce. We love this chamber event. Each year it seems to improve in attendance and increase in the quality and volume of leads.
Many of onthemark clients are nonprofit agencies like Lower Columbia School Gardens. How we help them is by advising on fund development strategies and grant writing on an as needed basis. Fund development strategies are similar to marketing strategies in the business realm. Clients instead are donors or grantors. They still need to be targeted. Nonprofits make money too, just not profits.
By Anne O'Connor March 13, 2014
Did you know that in smaller markets, cable advertising on TV or via their online portal may be as, if not more, competitive than other media, such as radio advertising? Your best marketing strategy needs to involve targeting your potential clients in the best most efficient and cost-effective manner. So, don't overlook your local or regional online options and place all your marketing dollars in the same old traditional media you've always used.